I need a makeover.

If coal can become clean energy ...

If high fructose corn syrup can offer the sweet surprise of being all natural ...

If the potato can peel back its reputation as a fattening, worthless starch and have its natural goodness unearthed ...

Can you imagine what can become of me?! The possibilities are endless, the future is bright, the time is ripe...

It's all abut the makeover, some a little more extreme than others. Marketing (a good ad campaign topped by a flashy web site) makes reality, right?